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Hey!
I'm Alex Kracov

Welcome to my little place on the Internet.

I'm the CEO and Co-Founder of Dock. I previously ran marketing at Lattice.

I write about startups and marketing

I'm sharing what I'm learning from my experiences building startups.
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Posts

Stop selling. Start guiding.

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How I’ve approached founder-led sales

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The First 90 days of Building a SaaS Startup

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The Digital Marketing Evolution

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What I Learned Buying Billboards for a Startup

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Funnel Metrics for SaaS Marketers

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How to Solve Nine Common Sales and Marketing Problems

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B2B SaaS Demand Generation Explained

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Marketing Career Advice

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Every Marketing Team Should Use Webflow

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Early Startup Employees and Company Growth

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B2B SaaS Marketing Guide - 2021

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Lecture: How to Build a B2B SaaS Marketing Program

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The Relationship Between SaaS Marketing Budgets & Teams

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Making Your First Marketing Hire

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How to Build a B2B SaaS Brand

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